The Code of Business Conduct expresses Brainrootz commitment to conducting business ethically. It explains what it means to act with integrity and transparency in everything we do and in accordance with our unique culture and values.
Our values are the principles we use to run the Company on a daily basis. They are so important that they are the source of our entire Code — a sort of ethical backbone. They are clear and simple. Our values are the foundation of everything we do.
Our values are also influenced by the principle of trusteeship. We are all trustees of the company’s legacy — its resources, assets and opportunities. As trustees, we have an obligation to pass on a better, stronger Brainrootz than the one we received. By necessity this includes meeting or exceeding our commitments to stakeholders, developing the full potential of our employees, and building Brainrootz reputation to make it the most respected company in the world.
Compliance with laws, rules and regulations
We respect the law at all times
Brainrootz and its employees are bound by the law. Compliance with all applicable laws and regulations must never be compromised. Additionally, employees shall adhere to internal rules and regulations as they apply in a given situation. Those internal rules are specific to the Company and may go beyond what is required by the law.
Conflicts of Interest
We will always act in the best interests of Brainrootz
A Conflict of Interest occurs when personal interests of an employee or the interests of a third party compete with the interests of Brainrootz. In such a situation, it can be difficult for the employee to act fully in the best ¬ interests of Brainrootz.Employees shall avoid Conflicts of Interest whenever possible.If a Conflict of Interest situation has occurred or if an employee faces a situation that may involve or lead to a Conflict of Interest, the employee shall disclose it to his or her Line Manager and/or the HR or the Legal or Compliance Function to resolve the situation in a fair and transparent manner.
Antitrust and fair dealing
We believe in the importance of free competition
Brainrootz is prepared to compete successfully in today’s business environment and will always do so in full compliance with all applicable antitrust, competition and fair dealing laws. Therefore, employees must at all times adhere to the following rules:
- Commercial policy and prices will be set independently and will never be agreed, formally or informally, with competitors or other non-related parties, whether directly or indirectly;
- Customers, territories or product markets will never be allocated between Brainrootz and its competitors but will always be the result of fair competition;
- Customers and suppliers will be dealt with fairly.
All employees, but especially those who are involved in marketing, sales and purchasing, or who are in regular contact with competitors, have a responsibility to ensure that they are familiar with applicable competition laws. When in doubt, the Legal Function should be contacted in order to provide competition law advice and training.
We value and protect our confidential information and we respect the confidential information of others.
Confidential information consists of any information that is not or not yet public information. It includes trade secrets, business, marketing and service plans, consumer insights, engineering and manufacturing ideas, product recipes, designs, databases, records, salary information and any non-published financial or other data. Brainrootz’s continued success depends on the use of its confidential information and its non-disclosure to third parties. Unless required by law or authorized by their management, employees shall not disclose confidential information or allow such disclosure. This obligation continues beyond the termination of employment. Furthermore, employees must use best efforts to avoid unintentional disclosure by applying special care when storing or transmitting confidential information.
Brainrootz respects that third parties have a similar interest in protecting their confidential information. In case that third parties, such as joint venture partners, suppliers or customers, share with Brainrootz confidential information, such information shall be treated with the same care as if it was Brainrootz’s confidential information. In that same spirit, employees shall protect confidential information that they have obtained in the course of their prior employment.
Fraud, protection of company assets, accounting
We insist on honesty and we respect the Company’s assets and property
Employees must never engage in fraudulent
or any other dishonest conduct involving the property or assets or the financial reporting and accounting of Brainrootz or any third party. This may not only entail disciplinary sanctions but also result in criminal charges. Employees shall safeguard and make only proper and efficient use of Brainrootz’s property.
All employees shall seek to protect Brainrootz’s property from loss, damage, misuse, theft, fraud, embezzlement and destruction. These obligations cover both tangible and intangible assets, including trademarks, know-how, confidential or proprietary information and information systems. To the extent permitted under applicable law, the Company reserves the right to monitor and inspect how its assets are used by employees, including inspection of all e-mail, data and files kept on Company network terminals.
Reporting illegal or non-compliant conduct
We take responsibility for ensuring that we all act with integrity in all situations
Employees shall report any practices or actions believed to be inappropriate under this Code or even illegal to their Line Managers or the appropriate members of the HR or the Legal or Compliance function. If it is appropriate, in view of the nature of the reported matter, reports of violations may be made directly to higher levels Officer.
All complaints shall be properly investigated. Brainrootz prohibits retaliation against any employee for such reports made in good faith, while it also protects the rights of the incriminated person.